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Apgujeong Rodeo Street is a cultural street in Apgujeong full of luxury brands and multi-shops. It is a popular destination with significant foot traffic thanks to its convenient shopping opportunities, famous cafés and restaurants, and shops with unique interior design. This street is the place to experience Korean fashion and cultural trends. Nearby tourist sites include Cheongdam Fashion Street and Garosu Street of Sinsa-dong.
Surrounded by Gyeongbokgung Palace, Changdeokgung Palace and Jongmyo Shrine, Bukchon Hanok Village is home to hundreds of traditional houses, called hanok , that date back to the Joseon dynasty. The name Bukchon, which literally translates to "northern village," came about as the neighborhood lies north of two significant Seoul landmarks, Cheonggyecheon Stream and Jongno. Today, many of these hanoks operate as cultural centers, guesthouses, restaurants and tea houses, providing visitors with an opportunity to experience, learn and immerse themselves in traditional Korean culture. As Bukchon Hanok Village is an actual neighborhood with people's homes, visitors are advised to be respectful at all times while looking around.